EVENT CONCEPT
The London Home Fragrance Show brings together the entire supply chain for home scents, providing a curated, premium platform for brands, distributors, and retailers.
Launched by Honegger Ltd, in association with The Fragrance Foundation, the event will offer:
- Exclusive UK focus with an international outlook
- High-end exhibition environment designed for brand positioning and business development
- Direct business matching, trend≠focused seminars, and tailored visitor experiences
- Conceived to facilitate return on investment and foster lasting business partnerships in a thriving, competitive market
MARKET OVERVIEW
UK & European Fragrance Market Data & Insights:
- The UK home fragrance market is valued at over over £700m, with a compound annual growth rate of 4–6% over the last five years
- Europe's home fragrance segment exceeded €4.5 billion in 2023, forecast to reach €6 billion by 2027
- Top product categories:
• Scented candles (40% of sales)
• Reed diffusers (25%), Room sprays (15%), Wax melts (10%)
- Premium and natural product launches account for over 60% of new releases since 2022
- E-commerce now represents 35% of market volume and is growing at 8–10% annually
- The “natural & sustainable” segment drives more than 35% of the sector's total value despite being 20% of total volume